The AI Marketing Foundations
Course

Join 1,200 marketers from 930+ companies who've built 450+ agents saving their teams 6,000 hours every week. From Microsoft, Bloomberg, KPMG, and 900+ more.

Marketers from these companies are building agents right now

Go from "I've never built an agent" to "I just built one and it actually works" in about 20 minutes. You'll learn how to talk to AI in a way that gets useful output, not generic fluff. By the end, you'll have a working agent you can use tomorrow morning.

Build Your First FAQ Agent

What people have done after this track

Built an FAQ agent in 8 minutesCut a 30-min research task to 90 secondsLisa built a Content Gap Analysis agent live on Day 1

The payoff

By the end of this track, you'll be able to:

Write a clear, effective prompt from scratch
Add dynamic variables so your agent handles any question
Apply the 1% Rule to tighten bloated prompts
Add examples so your agent matches your brand voice
Control output format (text, JSON, or markdown)
Add reasoning so it handles complex multi-part questions

This is where it gets fun. You'll learn how to pick the right tools, dial creativity up or down, and chain agents together into workflows that run while you sleep. One person built a 5-agent system that cut their Monday board prep from 3 hours to 30 minutes. That started here.

Give It Superpowers

Pick the Right Brain

Dial the Creativity

Chain Agents Together

What people have done after this track

5-agent CRO suite. Board prep: 3hrs → 30minAutomated daily news briefings to inboxSherelle built an A/B testing visibility system

The payoff

By the end of this track, you'll be able to:

Give agents search, code execution, and web capabilities
Match the right model power to each task
Control creativity for precision vs brainstorming
Chain multiple agents into automated workflows

The difference between a cool demo and something your team actually relies on. You'll learn to prove your agent works, handle the weird stuff users throw at it, and ship with confidence. This is the gap that kills most AI projects. Not yours.

Prove It Works

Break-Proof It

Ship Your Agent

What people have done after this track

6-hour reporting → 30 minutes7-10 day content migration → 2 daysChristina shipped 5 min before Demo Day. On PTO.

The payoff

By the end of this track, you'll be able to:

Write test cases that catch problems before users do
Add guardrails for unexpected and adversarial inputs
Build and ship a complete production-ready agent

The proven path to AI leadership

Built from teaching 1,200+ people at companies like Bloomberg, Microsoft, and KPMG. Four phases take you from finding the right opportunities to becoming your team's AI champion.

No technical experience required

Phase 1